Webcam Hijack



BMW wanted to let people know that it the X1 was the perfect SUV for outdoor enthusiasts. 

We parked the X1 in front of some of South Africa’s most popular, live outdoor webcams – turning the webcam feed into a brand new, completely free, and highly targeted media space.

When someone logged onto the webcam site, they saw the vehicle parked in its natural environment. A billboard erected next to the vehicle enforced the idea that the new BMW X1 is the perfect fit for their lifestyle and invited them to “Embrace the unknown.”






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