Webcam Hijack
We parked the X1 in front of some of South Africa’s most popular, live outdoor webcams – turning the webcam feed into a brand new, completely free, and highly targeted media space.
When someone logged onto the webcam site, they saw the vehicle parked in its natural environment. A billboard erected next to the vehicle enforced the idea that the new BMW X1 is the perfect fit for their lifestyle and invited them to “Embrace the unknown.”