Courage is Beautiful
‘Courage is Beautiful’ was a global campaign designed to celebrate and show support for the frontline workers who were risking their own safety to save the lives of others in the hospitals around the world. It was adapted to feature local healthcare workers in 15 countries. The campaign earned +2 billion earned PR media impressions, smashed all Unilever benchmarks for engagement and achieved a 99% positive sentiment on social media.
Top 10 Best of 2020 – AdAge
Most Contagious Campaigns of 2020 – Contagious
Cover of Lürzer’s Archive – Vol 3/2020
The campaign’s most notable awards include: two Cannes Lion Grand Prix, a Grand Clio, a Grand LIA, a Best in Discipline at The Clio Awards and a yellow D&AD pencil.
NEXT PROJECT