Going All In
NIVEA’s brand recognition is linked to its iconic blue tin. But with the 100+ years of heritage comes an ageing consumer base. The objective was to reposition the brand and make it relevant for a millennial audience by tapping into their interests and needs. The campaign also had to build brand positioning and help launch the new brand strategy globally.
The rich formula of NIVEA Crème provides skin with the extra care it needs when you go all in.
We looked for stories of empowerment from around the globe, people who were living extreme lives that placed their skin under a lot of stress. We captured their unique stories in emotional short films and then used to footage to create an integrated digital campaign.
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