Huggies Canada



While at Ogilvy Canada I had the opportunity to work on the Huggies account, which was pretty great seeing as I had just become a father and needed some diapers (nappies for the non-North Americans). We were able to produce some beautiful emotional films for them towards the end of the pandemic.

“First Hug”
Thousands of babies were born in Canada just before or during the global pandemic. Social distancing provided mom and baby with lost of time for skin-to-skin hugs that are vital for healthy development.

When social distancing rules relaxed and families were allowed to visit each other, thousands of grandparents got to hug their grandchildren for the first time.




“More Room for Hugs”
Huggies donated $500k to the iconic Canadian children’s hospital, SickKids, to help them rebuild their NICU. The desire was to create more space for visiting family so that babies could get more of one of the most important lifes-saving treatments in the world – a skin-to-skin hug.





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