Talking Car
We wanted people to connect to the BMW i3 on an intelligent, intuitive and far more human level than any existing web experience could provide. Knowing that humans connect emotionally with other humans, we created a website that’s so intuitive it’s almost alive.
We gave the BMW i3 a brain, the power of speech, a personality and a sense of humour. It always remembers your name and never forgets a conversation.
The BMW i3 could answer any question about itself and was a general knowledge quiz champion. It continually learned through interaction.